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Fern
D. Nissim, CMD, Principal (Certified Marketing Director)
Fern Nissim brings with her more than 20 years of award-winning senior experience in the marketing, communications and public relations fields, both in the corporate and nonprofit worlds. As marketing director for Simon Malls - one of the world’s largest shopping center developers - she strategically planned and developed innovative marketing programs that generated local and national press attention. She also initiated net profit programs for their shopping centers based on the marketing of new products, programs and services that produced millions of dollars in revenue and won numerous national awards. Fern was conferred the title of Certified Marketing Director, CMD, by the International Council of Shopping Centers. Prior to launching the Integrated Marketing Source in 2001, she was the national director of communications for the American Technion Society (ATS), a highly successful nonprofit organization based in NYC. She was at the forefront of biotech and high tech innovations and implementation and helped generate many millions of dollars in contributions for one of the world’s top technological universities. Many of her initiatives and programs have won national awards and recognition. Fern’s current clients include start-up businesses, mid-size corporations, incubator programs and cause-related organizations. Her education includes Mass College of Art in Boston, Sangamon State University in Illinois and continuing educational programs through the International Council of Shopping Centers in NY. She is also the founder of The Round Pond Group, a consortium of 8 Central Mass business consultants and StartUps Marketing, a packaged approach to helping the launch of new companies. IMS Associates: Along with our own expertise, we have also gathered other talented colleagues specializing in complementary areas including:
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